
Business Name Registration Fictitious Business Name Business Certificate Doing Business As - DBA Trade name
Business Name Registration (DBA) refers to the process of registering a “Doing Business As” (DBA) name, which allows a business to operate under a name different from its legal name. A DBA is also known as a fictitious business name, trade name, or assumed name. It is commonly used by sole proprietors, partnerships, LLCs, and corporations to create a distinct identity for their business without having to form a new legal entity.
What is a DBA?
A DBA is not a separate business structure but rather a name under which a business operates.
It allows businesses to:
Use a more marketable or descriptive name.
Open bank accounts and accept payments under the DBA name.
Build brand identity without changing the legal structure of the business.

When is a DBA Required?
If you are a sole proprietor or partnership operating under a name other than your personal name(s).
If your LLC or corporation wants to use a name different from its legally registered name.
If you want to operate multiple businesses under different names without forming separate legal entities
Advantages of a DBA:
Brand Identity:
Allows businesses to operate under a name that is more recognizable or marketable.
Flexibility:
Enables businesses to operate multiple ventures under different names without forming separate legal entities.
Banking and Payments:
Businesses can open bank accounts and accept payments under the DBA name.
Cost-Effective:
Less expensive and simpler than forming a new legal entity.
Disadvantages of a DBA:
No Legal Protection:
A DBA does not provide liability protection. For example, a sole proprietor using a DBA is still personally liable for business debts.
Limited Exclusivity:
A DBA does not guarantee exclusive rights to the name (unlike a trademark).
Renewal Requirements:
DBAs must be renewed periodically, which can be an administrative burden.
DBA vs. Legal Business Name:
Legal Business Name:
The official name of the business as registered with the state (e.g., the owner’s name for a sole proprietorship or the name filed in the Articles of Incorporation for a corporation).
DBA:
A name under which the business operates, which may differ from its legal name.
Examples of DBA Use:
Sole Proprietorship:
Legal Name: John Smith
DBA: Smith’s Handyman Services
LLC:
Legal Name: Green Earth LLC
DBA: Green Earth Landscaping
Corporation:
Legal Name: ABC Corporation
DBA: ABC Tech Solutions
DBA vs. Other Business Structures:
Feature | DBA | LLC | Corporation |
---|---|---|---|
Liability Protection | No | Yes | Yes |
Cost | Low | Moderate | High |
Taxation | Pass-through (sole prop/partnership) | Pass-through or corporate | Corporate or pass-through (S-Corp) |
Name Exclusivity | Limited (no trademark protection) | Protected within the state | Protected within the state |
When to Use a DBA:
If you are a sole proprietor or partnership and want to operate under a name other than your personal name.
If your LLC or corporation wants to operate under a different name for branding purposes.
If you want to test a new business idea or brand without forming a new legal entity.
Registering a DBA is a simple and cost-effective way to establish a professional business name and build your brand. However, it does not provide liability protection, so consider forming an LLC or corporation if you need to protect your personal assets.
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Find out which licenses are right for you in your state.
Some Questions on our blog

What licenses do you need to start a Handyman business?
Starting a handyman business requires obtaining several licenses and permits, which can vary depending on your location and the specific services you plan to offer. that depends a lot on what kind of structure your business has. Most new businesses start with a basic structure, i.e., Sole Proprietorship or Partnership. Whatever your situation, you will need to register a business name, obtain an EIN, and secure a business license. If you have employees, you will also need an Employer Number (State Tax ID number or Withholding Number).

What licenses do I need to start my business?
To start your business, you’ll need to obtain several licenses and permits, which can vary depending on your location and the type of business you’re starting. The answer depends a lot on what kind of structure your business has. Most new businesses start with a basic structure, i.e., Sole Proprietorship or Partnership. Whatever your situation, you will need to register a business name, obtain an EIN, and secure a business license. If you have employees, you will also need an Employer Number (State Tax ID number or Withholding Number).

I want to sell clothes from home, what licenses do I need?
To sell clothes from home, you'll need to obtain several licenses and permits to ensure you're operating legally. The answer depends a lot on what kind of structure your business has. Most new businesses start with a basic structure, i.e., Sole Proprietorship or Partnership. Whatever your situation, you will need to register a business name, obtain an EIN, and secure a business license. If you have employees, you will also need an Employer Number (State Tax ID number or Withholding Number).

I'm starting a business in FL, I want to register my LLC in the state?
Great choice! Registering your LLC in Florida is a straightforward process. Most new businesses start with a basic structure, i.e., Sole Proprietorship or Partnership. Whatever your situation, you will need to register a business name, obtain an EIN, and secure a business license. If you have employees, you will also need an Employer Number (State Tax ID number or Withholding Number).
Here are a few example questions on our blog:
- What Are the Key Steps to Start a Business in [Your State]?
- How to Choose the Right Business Structure for Your Needs?
- What Licenses and Permits Do You Need for a Home-Based Business?
- Understanding the Importance of an EIN and How to Get One
- Common Mistakes to Avoid When Registering Your LLC
- What Is a Registered Agent and Why Do You Need One?
- The Benefits of Incorporating Your Business
- Steps to Transition from a Sole Proprietorship to an LLC
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By submitting your electronic signature, you authorize BusinessFilingUS.com or licenciasdenegociosusa.com to complete and sign all your licenses on your behalf, unless an original signature is required.
Additionally, it will be necessary for you to provide all the information we need for this process, including your SSN, DOB, and driver’s license, depending on the state where your business is located.